At The Bespoke Mind, we envision a world where work isn’t just a task—it’s a journey of fulfillment, purpose, and joy. We’re deeply passionate about guiding organizations to new heights by infusing every aspect of their culture with humanity and vitality.
With our expertise in Human-Centered Design and Team Development, we empower organizations to unlock the limitless potential of their people, teams and craft offerings that deeply resonate with their customers’ hearts and minds.
Our approach is transformation, fueled by agility, innovation, and collaboration. Through meticulously crafted workshops, coaching, and leadership programs, we ignite a spark of visionary thinking, cultivate the empathy needed to inspire greatness, and foster a spirit of unity that propels teams to unprecedented success. By nurturing a culture of boundless creativity and playful exploration, we elevate engagement, amplify productivity, and pave the way for dreams to become reality.
Join us in our mission to revolutionize organizational landscapes, to awaken the dormant genius within their people, and to chart a course towards enduring, extraordinary success.
Consultant Profile
Andy Chong is a Singapore-based π-shaped Facilitator and Design Analyst driven by a fundamental question: “Why do so many workplaces drain souls instead of nurturing them?” This curiosity led him to master both the science of human behavior and the art of Design Thinking, creating a unique practice where purpose and performance converge.
He has worked as a User Researcher for a health startup and volunteered as a UX researcher for the Digital Church Office, optimizing the Catholicsg app and catechism registration service to better serve the community.
His work reflects a core belief: “There is something holy, something divine, hidden in the most ordinary situations” (St. Josemaría Escrivá). Technology, he believes, should serve human dignity in all contexts – from healthcare to spiritual life.
As a UX Design Bootcamp instructor for General Assembly and accredited IBM Enterprise Design Thinking coach, he trains organizations to uncover unmet customer needs because solutions stick when they resonate with deeper human motivations and identify opportunities that are desirable, viable, and feasible. Inspired by Viktor Frankl’s search for meaning and Escrivá’s vision of sanctified work, he always asks not just “what works” but “why it matters.”
With a passion for team development honed while leading multinational customer experience teams for Fortune 500 companies like Microsoft, Blackberry, and Fujitsu, Andy bridges Design Thinking with Team Development to:
* Transform collaboration through empathy-first methods
* Turn tasks into missions using tools like LEGO® Serious Play®
* Preserve the “divine spark” of human connection in an age of digital disruption
For Andy, exceptional work must enhance life, not just sustain it – a principle echoing Victor Frankl: “success, like happiness, cannot be pursued; it must ensue as the unintended side-effect of one’s personal dedication to a cause greater than oneself.“
Organizations he’s worked with include global banks, tech giants, telcos, government agencies, universities, family businesses, non-profits, and NGOs.
Andy Chong
π-shaped Facilitator
Design Analyst